Marina Lambrini Diamandis better known by her stage name Marina And The Diamonds released her first double A-side single Obsessions/Mowgli’s Road on Valentine’s Day, 2009, closely followed by The Crown Jewels EP in June 2009.

Her first single with the 679 Recordings label was Mowgli’s Road, released in November 2009. In January 2010 she reached #2 on the BBC Sound of 2010 poll list. This was followed by the release of her debut full-length studio album, The Family Jewels, in February 22 2010, and her debut American release, The American Jewels EP on May 25 2010.

The Family Jewels peaked at #5 in the UK Albums Chart and was certified Silver in the United Kingdom days before its release. Hollywood was released as the lead single from the album on February 1 2010, followed by a re-release of I Am Not a Robot on April 26 2010. Diamandis said she decided to re-release the song because “people seem to empathize and relate with the song, regardless of gender or age.”